W1 Launch

While working at US Creative I’ve been lucky enough to work heavily on the W1 Launch. Amazing car, sensational project. Sadly I can’t show more than a small selection of initial launch collateral. This understandably is far more than one person, or even one agency’s work. A truly fantastic project to play a key part of. I huge collaborative effort led be some of the most talented and rightfully demanding clients at McLaren. This truly is a career highlight.

Work shown: Large format printed displays, large format digital displays, WhatsApp launch assists.
Other work: W1 launch toolkit, a very special teaser campaign (including custom packaging and gifting). The most exciting elements of this project are reserved for select group of McLaren's most valued customers and patrons.