Panmure Gordon
Panmure Gordon is a leading UK Investment Bank. For over 140 years they have helped corporate and institutional clients achieve and grow. I was tasked with a brand refresh and guidelines that would give consistency across all platforms (paying particular attention to digital). Looking to build a strong foundation that will help lead Panmure Gordon into their 150th year and onwards.
Work shown: Brand creation, brand guidelines.
Coming soon: Brand rollout including website.
The brand is simple, understated and timeless. The brand mark harks back to the very earliest logo origins, allowing the new identity to feel well established and trustworthy, The brand itself is brought right up to date with a bold supporting palette and accompanying assets. The introduction of a supporting pattern, inspired by the classic greek style pattern see in classic architecture, the initials PG were cleverly worked into this pattern. They also now have various logo forms to work perfectly in all digital and print situations.