Bespoke packaging for McLaren

Here’s a selection of unique packaging prototypes developed for McLaren. They showcase creative packaging solutions tailored to the brand. The final live pieces, custom-made for each car and its owner, are confidential and cannot be shared.

Work shown: Bespoke packaging and Creative Direction
Other work: Bespoke books, packaging and a range of exclusive print projects.

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McLaren F1

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W1 Launch