McLaren F1: Leading the Charge in the Constructors' Championship

McLaren Racing is having an incredible season, leading the Constructors' Championship, and I’m fortunate to be part of the celebration through my work at US Creative. I was in my own personal race, pulling together the creative direction in anticipation of their success over the weekend. When the results came in on Monday, I made sure that the social media posts, emails, and digital displays were ready to celebrate the victory that very same day – lights out, and off we went!

These are now proudly known as the "Papaya posts," a name I coined. It's an honor to be part of "Team Papaya" in my own small way, celebrating McLaren’s achievements with the world.

Work shown: Creative direction, Social campaign, Email campaign, Digital displays