McLaren, the road & the race

A sustainment campaign seamlessly blending McLaren’s F1 season launch with ongoing engagement for its supercar lineup. Keeping adrenaline high year-round. This reinforced the deep connection between McLaren’s F1 team and road cars.

Silhouettes of drivers were used to frame engineers, female racers and cars to symbolise unity between F1 and automotive. The campaign amplified McLaren’s F1 prowess – bringing fans and owners closer to the action, on the grid and the road.

Work shown: Launch Toolkit, Creative,
Other work: Email campaign, Social Campaign On-Going Sustainment