Celebrate LT – A Legacy of Performance

A phased, multi-touchpoint campaign honouring McLaren’s iconic LT models, inspired by the legendary F1 GTR Long Tail that won Le Mans in 1997. Designed to re-engage LT owners, the campaign delivers exclusive events, content, and experiences – building anticipation through key milestones. Culminating in a March retailer event marking 10 years since the 675LT’s Geneva debut, Celebrate LT strengthens brand loyalty while driving sales of current production models.

Work shown: Launch Toolkit, Creative, Video Storyboard
Other work: Email campaign, Social Campaign On-Going Sustainment